In the previous lines, I shared the importance of data and its analysis. These days, the concern comes from how the story is told to us.

When we read or listen to history and/or science communicators, we realize how their perspective changes with the same underlying data, and it is greatly influenced by the communicator's personal perspective, how they view that data, and, above all, by the depth and quantity of the data analyzed.

For years, we've been receiving a large number of narratives that seek to change the world, and we forget to change our world, the world in which we spend most of our time. Small changes like properly disposing of our waste are more impactful, for example, than using reusable bags, which in the long run use more resources and are more complex to reuse than a supermarket bag.

The above is not meant to be controversial; it is a call to examine the narratives we receive a little more closely, to contrast the information, to see how the information we receive aligns with our purpose, or how that information changes our paradigm, and from there, we update our purpose.

In recent weeks, due to what has been happening in the world, I have found very interesting communicators such as Juan Miguel Zunzunegui, and of course Diana Uribe. In the areas of history and philosophy, as well as in other areas, there will always be Carl Sagan or Neil deGrasse Tyson. Now, with access to so much information, it becomes more important to have critical positions on the information we receive, and that is where narratives complicate things for us.

I'm not particularly familiar with the topic, but it's a word that's been repeated constantly in recent months around us, and after hearing it so much, and seeing some very interesting content that Zunzunegui shared on a specific topic, it became a topic of analysis for me in recent weeks, to try to understand the matter a little, and above all, to put some order into my ideas.

Here comes a special person that I follow on this network and have the pleasure of knowing, she is Sarita Palacio, CEO of Duende, one of the people I consider most expert in telling stories in a different way, and as she herself says, "making magic", when you make magic with stories basically I believe it is when those stories connect in a special way with our purpose, and through that connection we become participants in those stories.

Based on how we tell these stories, we can transform realities. Simply changing the narrative places it in a different place. Being able to collaborate, make visible, and reach audiences that connect with these narratives is transformative in every sense. The point here is what narratives we are consuming and how we take positions based on those same narratives, and see if what we ourselves transmit has substance or not.

What would happen, for example, in the world of coffee if we stopped complaining about the poor quality of the coffee we consume in Colombia, and focused on talking about and, above all, showing about the good coffee we consume in Colombia? I'll leave this as a question. If you've reached this point, and to close, share what's happening in the comments below.